Tuesday 23 October 2012

Process of my poster

Yesterday and today I have been working on creating my poster in illustrator, I have managed to get the hang of using it as it is the first time I have ever used it before.

The first screenshot of my process looks like this:

This very much looks like my sketch of my design, the differences are the boxes of what the t and hashtag are in. I feel having them at this angel creates more balance to the poster and fits in better with the line effects.

Tuesday 16 October 2012

Extra research for final idea

After my pitch and a discussion with Kate about my mock up sketches. I looked at more soviet posters to focus on certain aspects which I could apply to my design to make it better and make sure it references soviet style as much as possible. In my mock up, me and Kate decided it would be better if the woman was in work clothes; in soviet propaganda iconic figures in the posters would be dressed in work uniform a lot of the time so dressing the woman in my poster in this would replicate that, also adding some tools in her pocket will show more reference to it. We also spoke about the curvy line in my mock up what the woman is standing from, in soviet propaganda the poster used lots of straight lines and a lot of parallel lines. So changing my curvy line to a straight hexagon like line across will make it more soviet style like. Im also going to change the boxes the t and hashtag are in the pointy straight boxes and try have a parallel line pattern next to it.

This poster by Alexander Rodchenko who was a famous soviet poster designer uses the straight parallel lines technique strongly.



Everything for the Victory - Women of USSR for the Front (ca. 1942)






This poster was the 'Everything for the victory, 1942' has a major influence on the woman I am designing in my final design. Her work clothes are the element I want to take and use in my design, instead of having the women in the british clothing have her in the soviet work clothes with some tools in her pocket to symbolise soviet style. It generally makes the poster stronger.
This poster is another of Alexaner Rodchenkos (1923) and again illustrates the strong blocky style. Straight lines, he uses some curves though in this poster but the poster is over powered by the straight lines.

These are my first initial mock up sketches, I will draw up more sketches with the changes I am going to make to see if I think its better, Im 90% sure it will work better with these changes in play.

Pitching my idea

On monday I pitched my idea to the class in the form of a powerpoint presentation. I found this helpful in receiving feedback from the class on my idea as I could take the feedback as potential guidance to how to improve my idea. The feedback I gained was very positive, my last side with two rough sketch mock ups I drew and coloured in I asked the class questions about certain elements I wasn't sure on and could get a better view from other eyes. I asked wether the womans face should be happy like it is in the original ww2 british poster or change it to a more triumphant serious face like the soviet style uses in their posters. The outcome was not to have it angry but keep it a sort of straight serious face. I also asked about what colour my main font should be on the black background, the class suggested the bright white font contrasts better than the red so I will probably keep that the same. I asked what sketch looks better and they all said the first one I did with the black twitter birds worked better as the colour contrasts better. George suggested having the twitter birds in the blue colour twitter uses and maybe the t and hashtag I have on the sides in the blue, purely to reference twitters colours somewhere on the poster. I originally didn't want to do this because I didn't want to come off the soviet style as it rarely ever used blue in their posters, it was mainly red black and white. I'm going to experiment to see if the birds blue would go with the other colours in the poster to see whether it is the better decision. A class mate suggested having the t and hashtag in birdcages which I thought was a good idea, but I don't want to get carried away making the poster too dynamic.

The feedback I got from George was positive, he liked the fact I discussed with the class about my designs. That I asked questions about things I wasn't sure of. Overall I think my pitch went well and got the outcome I wanted to get from my peers.