Chosen brief - Oasis

This brief focuses on typography as I have already mentioned. Oasis are a females clothing company. The brief says they want 'Creative messages that will stand out in our stores'.

Oasis is described as 'high street fashion brand, is renowned for innovative and stylish women’s fashion with a focus on feminine design detail, unique prints, vibrant colours and gorgeous dresses. Our DNA is clear: feminine, contemporary, confident, stylish and fun! Design has always been the heartbeat of what we do. We love print, we embrace colour, we love detail and above all else we are a brand that makes you smile.

Keywords from this are

- Stylish
- Unique
- Feminine 
- Vibrant colour
- Smile

''The challenge is to write a suite of service messages that will stand out in our stores. Your messages should have a non-seasonal focus and be-able to come across various channels - from in-store to online.'

'Stay true to our brand and appeal to the Oasis girl. You are free to bring your messages to life as you see fit. You may just wish to write them down in words, or to go to greater lengths to bring them to life visually using design and illustration. First and foremost we are looking for strong written messaging, but if you have ideas for how your messages can look visually, then we'd love to see them too.'

I have the option to write them down in words or use design and illustration. They want strong written messaging. I would rather go down the visual aspect.

The key words Oasis want to get across.

• Time slot delivery. (We offer delivery slots at a time that suits you) 
• We accept paypal in store (just download the app) 
• Personal stylist in store (We offer personal shopping experiences in selected stores) 
• Student discount 15% off all year round (With a valid NUS card) 
• Cant find your size? We will track it down and deliver it for free 
• Free wifi in store 
• Gift cards 
• My Oasis Card (apply for a loyalty card to make shopping even sweeter) 
• We love social (follow us on Facebook, Twitter, Pinterest, Instagram & Google plus)

So there are 9 key words I have to design messages for.

'You should get creative with words and bring these messages to life! Think about the contexts in which the customer will come across them. How can we engage them? how can we surprise them? How can we delight them? Have fun with it!'

Key points

- Bringing the messages to life

- Engaging

- Surprising 

- Delighting

Target Audience

- Female

-Passion for fashion

- Stylish

Oasis brand style

- Chatty

- Playful

- Casual

- Friendly 

- Customer is best friend