Changes made before production | Font

I am now going to use

As my animal font. It is much more bold and can illustrate the texture more efficiently. 

Feedback | Pitch

Preparing for pitch I thought I was organised and knew what what i was going to talk about. I had a strong understanding of the concept and direction I wanted to do. From this pitch went well, my presentation I was told was very well structured. I showed how I took key points from the brief and used them to design an idea to them. I thought I presented my concept well, everyone knew what I exactly wanted to do and what my idea is going to look like visually. The only negative thing I got back was that there was no mock up. Due to the time I didn't produce any mock up. I tried to make up for it by demonstrating what I wanted to make by pointing onto the background image and saying what it is going to look like.

Things to take on board

The only thing what was debatable was the font. Only due to its thickness, the inspiration poster I showed what I was going to follow had a much thicker font for the animal texture, the font I have chosen is quite fine. Considering this, I might pick the thicker font from my shortlist.

Research | Typography | Font

For my messages. I have created a short sentence of an adjective and the noun of the message. So two words respectively will be the words that have the animal fur texture applied to it. And the second part of the sentence which is the long description of text will be in a normal one colour font.

So my first part of the message has to be bold and fun looking font. Here is a shortlist I have gathered

First part of the message

I think these fonts are friendly, and will suit my theme. I can visualise the animal texture over the type and going well with these fonts. The one I will be using is Comfortaa.

I chose this one because I wasn't keen on how rounded the fabada font is it looked too fun for me. Fontastique was persuading me a lot but comfortaa tipped it because it is more conversational looking. Fontastique would be suited better for a one word thing. 

For the rest of the sentence. I don't know whether to use another font or just the same font but smaller obviously. Or have something really decorative and fancy looking. To give emphasis and more focus to the animal text. It also gives that feminine touch to it, which obviously reinforces my target audience of women so that is important.

But here are some fonts what I like and I could use.

I like all of these, I think all of them to a degree would fit my proposal. But the one i am going for is the 'Angelina' font. I have chose this because it is more a legitimate hand-written looking font compared to the other fonts. It looks very feminine and I visualised it with my other font I think they both match nicely.

Proposal | Key themes

After conducting various different types of research. I have a visualisation what I want my concept to be.

For my visual style key themes I want to portray are:

• Animal
• 3D
• Dynamic
• Creative
• Visually exciting 

For my messages the key themes I want are:

• Consistent 
• Conversational
• Aliteration 
• Adjective
• Friendly
• Feminine

For my Font choice the key themes I want are:

• Friendly
• Calm
• Modern
• Fun
• Alive

Research | Inspiration| Animal texture typography

Here I have found a tutorial how to make 3D animal texture typography.

http://psd.tutsplus.com/tutorials/text-effects-tutorials/animal-textured-typography/

Final outcome:

I quite like this. I wouldn't have the 3D as emphatic as in this image, but the same similar style.

Here is another image I have found which is the style I would like to portray.

It is a 3D look effect. Im not sure who the artist is, I think it was made from a student actually.

Research | Content | Animal theme?

Ive been thinking and I think this project is really hard to sprawl creative ideas. I had a thought of maybe having a visual theme of animals. Oasis does sell animal print fabrics. I want to have textured text so animal fur textures I think would suit the brand and can look visually nice. 

Animal textures I would consider would be:

Leopard print

Zebra print 

Snow leopard

Wolf

Snake

Tiger

Giraffe

Research | Visual | Neil Webb

Neil Webb is an illustrator from London. I have looked at some of his artwork and i like his style.

He uses a mixture of texture and block colours. I really like this illustrate of meals at a table. There is only three colours. Purple, Orange and cream. He uses a wood grain texture which i like. It is a very square photo, a diagonal effect. I like the purple and orange together, it looks cosy and warm.

The snakes and ladders I think is a cool illustration. it looks 3D and wacky. vibrant blue and yellow star background with a plain black and white snakes and lasers on top. The snake is the only thing with texture.

Thumbnails of his designs on his website. His style is very bold, vibrant and unique which I like. It is a style i will consider when making mine.