Promo | Music

For my 15 second promo. I want a piece of music that obviously suits with my visual style. My style is nightlife, neon, clubbing etc so I think a music that suits with like clubbing will be efficient. Nothing too over the top like fast pace drum and bass, I think I want a slow chilled dub-step tune. I will research and give my opinion whether I think they will fit the bill.

Anotsu - Man on the run

Whoschaos - intro

The two music pieces above are the sort of genre I want to chose, inspired by the 'This is our shot' sourz tv advert, I really liked the music they used in that advert, unfortunately there wasn't an official song, the producer just made it for the advert.

I looked at so many songs on youtube. It took me hours to decide on a song but to help me chose a song I actually started to build my promo before choosing music, I thought it would help to chose the effects I used in my promo then chose music what would fit the music.

Pitch | Feedback

Yesterday I pitched to the class and I think it was a successful pitch. The comments from what I can remember from Kate where:

- Very thorough
- Really good idea
- Very well though out
- Strong planning
- It would work

The improvement comments

- Not have the unique code so long. Plus where is it going to be on the bottle, the more recommended one was underneath the wrapper instead of underneath the bottlecap. one of my peers recommended having a qr code. But i was against it because of the security of it. People could just scan the code without buying the bottle in supermarkets and bars etc. So im going to have a shorter code.

- Prizes; it was recommended that the prize duration should be affected by how big the prize is. For example festival tickets would have a longer duration than say t-shirts. Because they are much more expensive so there should be a longer time period.

- Also I was told in advertising you are not allowed to use the word 'drunk' obviously as your not allowed to encourage drunkness. So I will just have to avoid the term 'drunk, pictures.

Yeah... there was other comments. But a lot of positivity about my pitch, I thought myself that I had pitched well and covered literally everything. The only thing I was missing was digital mock ups. But as a whole I think everyone got a really good understanding of my idea, the themes, target audience, mechanics and so on. Im proud and I am completely ready with what i'm doing, I have minor issues before starting to build my animation and promo which is great. I think this project could be one of my most successful projects yet so I am looking forward to making these. Well one thing I have to quickly do is find a piece of music for my promo which won't take long because I know exactly the type of music I want.

Visual style

As I have said a lot and have a strong knowledge of my proposal. Gathering some examples of similar and related to my visual style might help me get some more ideas.

I found some brushes on www.brusheezy.com which is where you can get preset brushes. I want to find some glow effect ones and found these:

 



































This is just a glimpse of the range of cool brushes that might be helpful if I want to add some glowing content in the background. I really highly doubt I will otherwise it will look too busy on the app. I want to keep it very simplistic and clean as possible. But for the promo these might help.

This is an example of what one of these brushes look like. A nice plasma glow beam.

I found just a really random image what has a glow effect on text which I will use. It wont be as intense as the glow on here, but the visual style I want is very similar. Glow text on the black background.

Font | Research & Chosen font

As my app is called '50urz' im going to have to re-create the logo. Making the 5 and 0 in the same style as the original font of the logo.

The o has a little gap in the top right which i will replicate when i make the '0'. Im going to have each letter in the logo a different colour from my fruit pallet.

For content text I want a simple font what will go with my neon/nightlife theme. So I will conduct some potentials and shortlist the ones I think will fit. Then have a bigger think to what one i want to use.

Bank Gothic

I think this would definitly fit neon theme as it looks techno and square. The problem is its not really feminine, it looks really boyish.

This font looks much more feminine. it looks slick and professional and would fit my theme well i think. The decorative curls on some elements give it that female edge. The fine weight gives it the professional and clean look

This font is a bit more formal than champagne, I don't like it as much but would still fit well.

I like this font. But it is a title font so I couldn't have it as body text as it would just look weird having caps everywhere. The style is very nice though.

This font I really like. very similar to champagne , the only noticeable difference is the dots on the 'i' is relatively higher, making it look more unique. But the decorative curl is still swaying me too chose champagne just for that extra feminine edge.

This font again I really like and would fit my theme. Its a really hard choice for me to chose out of these fonts. But still champagne is winning.

Similar to the rest. A nice clean font but champagne is the winner for my chosen font.

Chosen font

Colour pallet | My chosen colours

My colour pallet will be obvious. I intend to use the black background with white text on top on my app. And my effects I want to use will be in the colours of the sourz bottles which are:

I made this by taking the hex code from the bottles of sourz in photoshop and made here in kuler:

https://kuler.adobe.com/Sourz-color-theme-3235691/

Proposal | Keywords, Target Audience & themes

I have wrote up a big description in my sketchbook but here are key words in a bullet point list to describe my proposal.

• Target audience - 18 - 25 woman (But it is unisex too, as I think men would like to use it too)
• Professional
• Simple
• Neon
• Dark
• Clean
• Slick
• Tiled
• Easy
• Nightlife 

Technical/visual Research | Instagram Promo

I was trying to look for short promos for apps and i came across a fan made promo for instagram which is main inspiration of my app. I thought this video was good to give me ideas. It is a nice calm and peaceful visual style which suits to instragram as it is aimed at photography of all sorts. Cause instagram is so versatile so many visual themes would suit it. But the slow revealing of the brand name with the moving grain effect background looks nice and the music makes everything suited. The simplicity is the main theme of this promo.

For my promo I want to keep my simplistic proposal too. Have as less content and animation as i can. I just want a short catchy motto which summarises my app. Have the app name and nice little effect or something going on. Just something easy.